In previous blogs we have looked at knowing your target audience, even if you think you know, it is worth re visiting your knowledge and understanding of your prime customers periodically. Whichever demographic you use to pinpoint your target audience: location, age,...

Keeping up to date is key Research, reach out, and reflect will be the mantra for any small business owners who want to stay on top of their game when it comes to knowing their market, their competitors and their customers. Knowledge is power and knowing the right...

About you and your business... Brand, Logo, Colours This is essential to ensure that your business is seen and recognised. Use colours from your logo to create a seamless effect that links your words and information directly with your brand and logo. Images to show...

Choosing your leaflet font can be trickier than you think, here are a few hints and tips on choosing the best one for your business. Meeting the right 'FONT' for you. We have all been there, wanting to jazz up our leaflets, needing to see something other than ‘Arial...

Your leaflet design is on point and you have thought carefully about the colours and font to appeal to your target customer. You have your distribution plan in place and you are raring to go. So, let’s get printing….right? Almost......   Think about the leaflets...

Colour is key when it comes to designing the perfect leaflet for your business. Use of specially chosen colours, when designing your leaflet can do more than simply ‘catch the eye’ of your prospective customers, so this decision should not be taken lightly. Whilst...