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What do your business Christmas cards say about your company?
T’is the season... Like it or not, the festive season is looming. For many of you, this can mean increased business and customers and at a time of year when we are thinking of friends and family, then it would also be pertinent for you to spare a grateful thought for...
What does your printing company need from you?
What does your printing company need from you?Pronto Printing! After you have had your design approved for your leaflet, your printing company may require you to ‘ping’ over certain files or pieces of information to them electronically. If your I.T knowledge is a...
Do you use photography in your marketing?
How and why, you should use photography and images in your advertising and marketing to engage and inspire your audience.Think of the most powerful photographic images and logos that you have ever seen next to adverts. My bet is that you could easily list at least ten...
Timing is key
It’s about time!You know the benefits of a successful leaflet campaign and of a well-produced leaflet, but have you considered the timing of your leaflet campaign to further maximise the benefits? You will have your own busy times and peak periods during your business...
Never underestimate the importance of customer service..
Great customer service starts with you and your team. If you have a team that clearly enjoys working with you and can openly approach you then you are on the right road. What can you do as boss to make your team the happiest it can be? And it needn’t mean...
Love Outsourcing
You have strived and worked hard putting your all into your business. You have made it and your company is up and running and growing. Your business is successful, but you are run ragged and working all the hours you can to keep up with everything. If this scenario...
Reaching your target audience?
In previous blogs we have looked at knowing your target audience, even if you think you know, it is worth re visiting your knowledge and understanding of your prime customers periodically. Whichever demographic you use to pinpoint your target audience: location, age,...
Do you know your market better than your competitors do?
Keeping up to date is key Research, reach out, and reflect will be the mantra for any small business owners who want to stay on top of their game when it comes to knowing their market, their competitors and their customers. Knowledge is power and knowing the right...
What should your leaflet include?
About you and your business... Brand, Logo, Colours This is essential to ensure that your business is seen and recognised. Use colours from your logo to create a seamless effect that links your words and information directly with your brand and logo. Images to show...
‘Font’ of all knowledge
Choosing your leaflet font can be trickier than you think, here are a few hints and tips on choosing the best one for your business. Meeting the right 'FONT' for you. We have all been there, wanting to jazz up our leaflets, needing to see something other than ‘Arial...
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