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Reaching your target audience?

Reaching your target audience?

In previous blogs we have looked at knowing your target audience, even if you think you know, it is worth re visiting your knowledge and understanding of your prime customers periodically. Whichever demographic you use to pinpoint your target audience: location, age,...

What should your leaflet include?

What should your leaflet include?

About you and your business... Brand, Logo, Colours This is essential to ensure that your business is seen and recognised. Use colours from your logo to create a seamless effect that links your words and information directly with your brand and logo. Images to show...

‘Font’ of all knowledge

‘Font’ of all knowledge

Choosing your leaflet font can be trickier than you think, here are a few hints and tips on choosing the best one for your business. Meeting the right 'FONT' for you. We have all been there, wanting to jazz up our leaflets, needing to see something other than ‘Arial...

Card or Paper? The best choice for your leaflet…

Card or Paper? The best choice for your leaflet…

Your leaflet design is on point and you have thought carefully about the colours and font to appeal to your target customer. You have your distribution plan in place and you are raring to go. So, let’s get printing….right? Almost......   Think about the leaflets...

Colour is key

Colour is key

Colour is key when it comes to designing the perfect leaflet for your business. Use of specially chosen colours, when designing your leaflet can do more than simply ‘catch the eye’ of your prospective customers, so this decision should not be taken lightly. Whilst...

Size Matters!

Size Matters!

When it comes to deciding on the size of your leaflet to advertise your small business should you go big and bold or stay small and perfectly formed? Here’s our guide to help you decide the way to go. A3 size: big and bold if you want to flash the cash (420mm x 297mm)...

Famous print ad inspiration for your small business

Famous print ad inspiration for your small business

Without doubt, you have a range of mediums to select from when thinking about advertising your small business. In this digital age you could be forgiven for thinking that online and social media is the only way to go. However, the stalwart of the advertising business,...

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