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How Do You Know Who Your Target Audience Is?
In today’s business climate, it’s almost impossible to become successful without identifying and understanding your target audience. That’s exactly how important this tool is! Your target audience is the most efficient and effective way to guide your marketing...
What Information Should I Include on My Leaflet?
There are many reasons why leaflet marketing in the UK is still worth it in 2025. According to the Direct Marketing Association (DMA), 80% of top advertisers use leaflet distribution services to advertise their business, creating a market that is now worth over £1...
How to Use Instagram to Promote Your Business
As of April 2024, Instagram has over 2 billion users worldwide. With a strong focus on visual content, Instagram has become the third most popular social network behind Facebook and YouTube, positioning itself as a go-to platform for businesses looking to connect with...
How To Use TikTok To Promote Your Business
If you're a business owner feeling a bit 'out of the loop' with social media platforms like TikTok, the first thing to know is that you're not alone. There are many entrepreneurs and business owners out there who struggle with using TikTok as an effective business...
How to Use Facebook to Promote Your Business
Using social media to your advantage is key if you want your business to grow and reach new customers. Amongst the many social media platforms popping up here and there, Facebook stands out due to the sheer number of potential customers and versatile business...
The Pros and Cons of Using Social Media to Promote Your Business
In the last decade, social media has become an integral part of everyone’s lives, whether this be personal or professional. When it comes to professional spheres, social media marketing is one of the most popular strategies for businesses to grow. It has the power to...
What Makes a Good Leaflet For Your Business?
When it comes to promoting your business, especially if you're a small business owner or a sole trader, using leaflets can be a powerful and cost-effective marketing strategy. However, creating an effective leaflet is far more than just putting the information you...
The Pros and Cons of Leaflet Distribution
You may already be aware that leaflet distribution is a classic yet fiercely effective marketing strategy, involving the distribution of printed promotional materials, usually in the form of flyers or brochures, to a targeted audience. This method is widely used by...
Should You Include a Voucher on Your Leaflet?
In the world of marketing and advertising, leaflets continue to hold their place as a valuable tool for businesses to communicate their message to potential customers. So there must be a reason why they’re still so popular, right? Well, leaflets serve as a canvas to...
Core Values – What Are They? And Why Are They Essential to Any Company?
There’s no denying that a company is way more than just its products and services. It's about the beliefs, values, and principles that underpin every decision taken by the organisation. These foundational beliefs? They’re core values, and they play a huge role in...
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