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How to Use Facebook to Promote Your Business
Using social media to your advantage is key if you want your business to grow and reach new customers. Amongst the many social media platforms popping up here and there, Facebook stands out due to the sheer number of potential customers and versatile business...
The Pros and Cons of Using Social Media to Promote Your Business
In the last decade, social media has become an integral part of everyone’s lives, whether this be personal or professional. When it comes to professional spheres, social media marketing is one of the most popular strategies for businesses to grow. It has the power to...
What Makes a Good Leaflet For Your Business?
When it comes to promoting your business, especially if you're a small business owner or a sole trader, using leaflets can be a powerful and cost-effective marketing strategy. However, creating an effective leaflet is far more than just putting the information you...
The Pros and Cons of Leaflet Distribution
You may already be aware that leaflet distribution is a classic yet fiercely effective marketing strategy, involving the distribution of printed promotional materials, usually in the form of flyers or brochures, to a targeted audience. This method is widely used by...
Should You Include a Voucher on Your Leaflet?
In the world of marketing and advertising, leaflets continue to hold their place as a valuable tool for businesses to communicate their message to potential customers. So there must be a reason why they’re still so popular, right? Well, leaflets serve as a canvas to...
Core Values – What Are They? And Why Are They Essential to Any Company?
There’s no denying that a company is way more than just its products and services. It's about the beliefs, values, and principles that underpin every decision taken by the organisation. These foundational beliefs? They’re core values, and they play a huge role in...
The History of Print Marketing and Why It Still Comes Out on Top
Posters, magazines, business cards and newsletters - we’ve all come across these items in one way or another. This type of marketing collateral can be defined as ‘print marketing’. Essentially, print marketing is any advertising that is done through the use of a...
Starting a business in a recession
Recessions and blips in any economy are a fact of life, but should that stop small businesses and entrepreneurs from creating the next big thing? Without a doubt, starting out on your own can be daunting, even in a healthy financial climate, but some businesses and...
When everyone else is cutting back, increase your marketing spend ……
There’s no denying that times are tough for finances. If you own a business, you may find yourself looking at where you can cut your expenses. Unfortunately, a marketing budget is usually the first place that business owners look.In this blog, we’ll explore the...
QR Codes on Print Marketing – How Do They Work?
It’s almost as though QR codes appeared from nowhere overnight. Due to the pandemic, businesses were forced to conjure up new, more inventive forms of marketing, resulting in a 96% growth of QR reach from 2018-2020.From this came the rise of the QR code. This blog...
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