Using social media to your advantage is key if you want your business to grow and reach new customers. Amongst the many social media platforms popping up here and there, Facebook stands out due to the sheer number of potential customers and versatile business features.

After all, it’s the one that everyone knows! But how can you use it to benefit your business.

Why is Facebook a good platform to promote your business on?

With over 2.8 billion active users, there’s no denying that Facebook offers a unique opportunity to promote your business effectively to thousands — if not millions — of people. Now, that’s hard to come by.

Why maximise your online potential with Facebook? It gives you a vast reach of target customers to choose from, targeted advertising options, and an incredibly diverse user base. All of these aspects make the primed and perfect social media for business promotion.

It allows you to engage directly with your audience, gather valuable insights through analytics, and create personalised, specifically-targeted marketing campaigns. On top of this, Facebook’s business tools and features are useful for businesses of all sizes, making it easier to achieve your marketing goals on a smaller budget.

7 steps to using Facebook for business promotion

  1. Create a professional Facebook business profile

Setting up a business page on Facebook has to be your first step. Ensure your business profile includes a clear and high-quality profile picture, an engaging cover photo, and a useful and informative ‘About’ section that highlights your business’s key information.

You don’t want to steer customers away at this point, so make sure you spend time getting it right. You’ll benefit from it in the future!

  1. Engage with your audience

When you consistently post valuable content that resonates with your target audience, you may find that they engage with you more.

Make sure to respond to comments and messages promptly to build your own social media community — this will also help with customer loyalty. The best thing is that engagement brings engagement, and this is crucial for maintaining visibility in your followers’ feeds.

  1. Utilise Facebook Ads

Facebook’s advertising platform allows for highly targeted ads — perfect for business users. You can customise your ads based on demographics, interests, and behaviours, to make sure that they reach the right audience in the right location for your product or services.

Have fun and experiment with different ad formats, such as image ads, video ads, and carousel ads, to see what works best for your business and which reaps the most engagement.

  1. Try your hand with Facebook Insights

Once you get the hang of creating your ads, you can graduate onto using Facebook Insights — a tool designed to help you track the performance of your posts and ads.

You’ll receive valuable data on reach, engagement, and audience demographics, helping you refine your marketing strategies and improve your campaigns’ effectiveness.

  1. Collaborate with social media influencers

Facebook Groups are incredibly useful to meet like-minded business owners across the globe. This brings the opportunity to bridge your way over to other social media platforms — social media influencers.

Influencers work by posting positive content about your business across their own social media platforms — not just Facebook. This can help your business gain credibility and reach a broader audience. Choose influencers whose followers align with your target market for the best results and make sure that they resonate with your target audience’s age group for maximum effect.

  1. Encourage and share user-generated content

Encourage your happy customers to share their experiences with your products or services on their Facebook profiles. Sharing user-generated content on your business page not only promotes authenticity but also helps build trust with potential customers.

What kind of social media content is popular on Facebook?

Different types of content can engage your audience and promote your business effectively on Facebook. We recommend trial-and-erroring a few different types of content over three months or so to see which type your audience gravitates towards.

Visual content: Photos and videos tend to capture more attention and generate higher engagement. Use high-quality visuals to showcase your products, behind-the-scenes glimpses, and customer testimonials for the most engagement.

Live videos: Live streaming allows real-time interaction with your audience — this is particularly useful if you can do a QVC-style product demo. Use it for product launches, Q&A sessions, or behind-the-scenes tours to create a more personal connection with your followers.

Informative posts: Share informative content, such as how-to guides, industry news, and tips related to your business. This will help to positions= your brand as a reliable source in your industry.

Real user stories and testimonials: Highlighting positive customer experiences and testimonials wherever you can to build trust. This will also have a knock-on effect, encouraging new customers to try your products or services.

Facebook + Leaflets = The ultimate marketing strategy?

If you’re looking to complement your digital efforts with traditional marketing methods, our team at Essex Leaflet Angel can help. We provide reliable and effective leaflet distribution services in Essex to ensure your business reaches local customers.

Why not contact us today to start your print marketing campaign and boost your business visibility?