In the world of marketing and advertising, leaflets continue to hold their place as a valuable tool for businesses to communicate their message to potential customers. So there must be a reason why they’re still so popular, right? Well, leaflets serve as a canvas to convey information and a business’s offerings to a wider audience. However, a key question arises: should you include a voucher or offer on your leaflet?

Let’s explore the benefits of incorporating vouchers into your leaflets, the potential downsides, and the key features to consider when designing a voucher that stands out from your competition.

Discount coupon

Why Include a Voucher on Your Leaflet?

Before we delve into the pros and cons of leaflet vouchers, let’s first understand why many businesses opt for this popular strategy. Coupons, offers, and vouchers have become integral elements of marketing campaigns for several compelling reasons.

Firstly, coupons serve as powerful incentives that can attract both new and existing customers to your business. The promise of discounts or special offers can be a potent lure for curious customers, making potential buyers more inclined to visit your business or enquire about your services.

If you sell physical products or promote specific services, coupons can also be a strategic tool for introducing new product lines or services. By offering discounts or freebies, you encourage customers to explore and try something new, expanding your customer base and fostering brand loyalty.

It’s also important to note that coupons are not solely aimed at attracting new customers. They can also entice existing customers to return for repeat purchases. According to MyCustomer, “returning loyal customers spend an average of 33% more per order”, and offering discounts to loyal customers can keep them engaged and coming back for more.

Why Are Leaflet Vouchers Good for Business?

Now that we’ve established why businesses use vouchers, let’s explore the benefits of including them on your leaflets.

Accomplish Your Sales Goals Faster: Vouchers can be employed strategically to help you achieve your sales and marketing targets. For instance, they can give a much-needed boost to slow-selling products or services, reducing inventory and offsetting potential losses.

Grow Your Customer Base: Vouchers can be a valuable tool for enhancing customer loyalty. Satisfied customers who benefit from your coupons often refer your brand to friends and family, significantly expanding your customer base by word-of-mouth marketing.

Gain a Competitive Edge: Whether printed or digital, coupons can provide your business with a competitive advantage. They draw more customers to your store, turning it into a hot topic within your local community.

Track Your Success: Vouchers can help you excel in tracking the return on investment (ROI) of your marketing efforts. They allow you to easily monitor the number of redeemed coupons, providing insights into the effectiveness of your offer and helping you refine your marketing strategy.

What Are the Advantages of Including a Voucher on a Leaflet?

Including a voucher on your leaflet offers several distinct advantages, including:

1. Attracting New Customers
Vouchers can serve as an attractive bait, luring new customers to your store and expanding your customer base.

2. Encouraging Repeat Business
Existing customers may return to take advantage of the voucher, increasing customer retention and fostering loyalty.

3. Boosting Sales
Vouchers can serve as catalysts for increased sales, enabling you to achieve your sales goals more swiftly.

4. Tracking Marketing Success
Digital vouchers provide a clear path to monitoring the success of your marketing campaign, allowing you to fine-tune your strategy for optimal results.

What Are the Disadvantages of Including a Voucher on a Leaflet?

While vouchers offer numerous advantages, it’s essential to acknowledge potential disadvantages. Take a look at the disadvantages below, and consider whether a voucher could impact your business negatively.

Possible Brand Damage: Excessive reliance on discount coupons may inadvertently tarnish your brand’s image, making it appear less desirable or cheap.

To avoid this, try to use coupons when you have a specific goal or purpose in mind — not as a constant offering.

Attracting One-Time Buyers: If your store primarily attracts one-time buyers, distributing coupons in public places may result in a higher number of transient customers rather than fostering long-term loyalty.

To avoid this, always combine leaflet marketing with other print or digital marketing strategies to ensure that your customer base is well-rounded and informed at all times.

What Features Should a Voucher Have?

When designing a voucher for your leaflet, consider including the following features:

A Clear Expiration Date
An expiration date creates a sense of urgency, encouraging customers to act promptly to ensure they don’t miss out.

An Attractive Design
A visually appealing voucher is more likely to capture the attention of potential customers.

Specific Terms and Conditions
Clearly outline any restrictions, such as minimum purchase requirements or product exclusions, to set clear expectations.

Redemption Instructions
Provide clear and concise instructions on how and where customers can redeem the voucher, minimizing any potential confusion.

Barcode or QR Code
The inclusion of a barcode or QR code simplifies voucher redemption for both customers and your business, while also allowing for efficient tracking.

Will You Be Adding a Voucher to Your Next Leaflet?

It goes without saying that the inclusion of a voucher on your leaflet can be a powerful strategy to attract and retain customers, achieve sales goals, and gain a competitive edge in the market. However, it’s vital to balance the advantages with potential disadvantages and carefully design your vouchers to maximize their effectiveness.

Get in touch with the team at Essex Leaflet Angel today and start marketing your business with assured leaflet distribution today.