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The Pros and Cons of Leaflet Distribution
You may already be aware that leaflet distribution is a classic yet fiercely effective marketing strategy, involving the distribution of printed promotional materials, usually in the form of flyers or brochures, to a targeted audience. This method is widely used by...
Should You Include a Voucher on Your Leaflet?
In the world of marketing and advertising, leaflets continue to hold their place as a valuable tool for businesses to communicate their message to potential customers. So there must be a reason why they’re still so popular, right? Well, leaflets serve as a canvas to...
Core Values – What Are They? And Why Are They Essential to Any Company?
There’s no denying that a company is way more than just its products and services. It's about the beliefs, values, and principles that underpin every decision taken by the organisation. These foundational beliefs? They’re core values, and they play a huge role in...
The History of Print Marketing and Why It Still Comes Out on Top
Posters, magazines, business cards and newsletters - we’ve all come across these items in one way or another. This type of marketing collateral can be defined as ‘print marketing’. Essentially, print marketing is any advertising that is done through the use of a...
Starting a business in a recession
Recessions and blips in any economy are a fact of life, but should that stop small businesses and entrepreneurs from creating the next big thing? Without a doubt, starting out on your own can be daunting, even in a healthy financial climate, but some businesses and...
When everyone else is cutting back, increase your marketing spend ……
There’s no denying that times are tough for finances. If you own a business, you may find yourself looking at where you can cut your expenses. Unfortunately, a marketing budget is usually the first place that business owners look.In this blog, we’ll explore the...
QR Codes on Print Marketing – How Do They Work?
It’s almost as though QR codes appeared from nowhere overnight. Due to the pandemic, businesses were forced to conjure up new, more inventive forms of marketing, resulting in a 96% growth of QR reach from 2018-2020.From this came the rise of the QR code. This blog...
Your first year in business…
Starting a business is an incredibly exciting venture, but it’s one that shouldn’t be taken lightly without any prior thought. There are many pillars to consider, such as your finances, business marketing, and any short-term and long-term goals that you’d like to...
Work life balance with a small business
If you're a budding entrepreneur and you've taken the leap to start your own business, congratulations! Taking your business into your own hands is a huge step that should always be commended, but there are always things to keep in mind. Owning a small business can...
Apps for your small business
With the right apps for managing a small business, independent business owners can stay organised whilst finding the time for important personal time outside of work. It’s a fast-paced world out there, and we live in a time where technology is essential in keeping a...
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